We’ve expanded our webhook capabilities with a set of lifecycle events for the product entity, giving you deeper visibility and real-time automation around changes to your product catalog.

You can now subscribe to webhook events for:

• product.created – Triggered when a new product is created
• product.updated – Fired whenever product details are modified
• product.deleted – Sent when a product is removed

These events make it easy to:

• Keep internal systems (CRM, analytics, etc.) in sync
• Automate downstream workflows whenever products change
• Maintain a clean, up-to-date source of truth across your stack
• Build custom operational or go-to-market processes on top of product events

Whether you’re coordinating pricing updates, syncing product metadata, or triggering internal alerts—these lifecycle events give you full control.

You can learn more about these events and their payload in our webhook API reference.