We've extended the Stigg platform to allow you to offer localized pricing to your customers.
Localized pricing allows you to expand to new markets by accommodating your product's pricing to the local willingness to pay.
The new functionality can also be leveraged to test and gradually roll out pricing changes in specific geographies before rolling out the change to your main markets.
Stigg's price localization functionality allows you to:
- Offer your products using different price points in different countries, for example: $X USD in the US 🇺🇸, $Y USD in Israel 🇮🇱.
- Offer your products in the local currency per country, decoupled from the current conversion rate, for example: $X USD in the US 🇺🇸, ₹Y INR in India 🇮🇳.
- Display the localized prices to customers on your public pricing page and in-app paywalls.
- When Stigg is integrated with a billing solution - bill customers in their local currency, including invoicing, payment collection and receipt generation.
Customers in countries for which no localized pricing has been defined will automatically fall back to using the product's default pricing.
Rolling out price localization to your product can be achieved directly from the Stigg Console using no-code after the initial integration with Stigg.
More details about Stigg's price localization functionality can be found here.